About Us

About Organics Beam

Organics Beam is Aziza's story.
A French-Moroccan divorced mother of three daughters, and a lifelong passion for cosmetics, Aziza worked for a long time in major brands in the sector. But it was when she became the mother of mixed-race little girls that she was confronted with a reality: Hair products available in traditional stores are not designed for textured hair.

To meet the needs of her daughters, she explores a new universe: that of Afro-European cosmetics . She discovers natural, more respectful, more effective brands. Products that make a difference.
With this experience, she decided to create Organics Beam , an online store dedicated to wavy, curly, frizzy and kinky hair , to share these finds and support other families in their hair routine.


Our promise?
Helping you take care of your hair with products adapted to your texture, your goals (hydration, growth, definition, etc.) , and your values:
🌱 natural,
🐰 cruelty-free,
🇫🇷 often made in France,
✨ and always tested and approved by Aziza and her community.


Organics Beam is more than just a store.
It’s a human adventure, a desire to celebrate all beauty , and put pleasure and confidence back into every hair care gesture.

Join the adventure, and (re)discover your curls with love 💛