As I Am

Created by the famous Dr. Ali N. Syed, the As I am brand was designed for the care and styling of curly and frizzy hair. The result of work with renowned chemists and hairdressers, As I am offers a natural composition and incredible effectiveness.
AS I AM brand products are a guarantee of quality. The brand relies on components that are entirely of natural origin. It is thanks to these sulfate-free, silicone-free and paraben-free components that the brand has established itself. The main active ingredients in As I Am care products come from nature. They include coconut oil, mandarin and passion fruit extract, and castor oil. Enriched with essential nutrients, the brand's products act on the hair in depth.