Products

This ultra-gentle cleansing cream allows you to wash your hair and scalp regularly without drying them out. GroWash by As I Am Long & Luxe makes your hair soft and easy to detangle. Like the rest of the Long & Luxe ...

Curl Clarity Clarifying Shampoo As I Am allows you to regain completely clean hair. Shiny, light, your hair is ready for a conditioner or a mask. The Curl Clarity of As I Am preserves hair moisture. However, it is recommend...

Arôme apaisant de romarin et de menthe poivrée. ✔︎ Laisse les cheveux doux, brillants et hydratés. ✔︎ Comprend un distributeur à pompe moussante pour une application facile. ✔︎ Aide à lutter contre les cheveux crépus.

As I Am Rosemary & Sage Conditioner is a conditioner formulated to hydrate, detangle and nourish hair. It is enriched with rosemary extract, which stimulates the scalp and promotes hair growth while adding shine. Its lig...

an anti-dandruff, detangler and moisturizer in one product and you get the Olive & Tea Tree Oil Conditioner from As I Am Dry & Itchy! A treatment composed of natural ingredients selected for their soothing and nour...

Are you dreaming of defined, shiny, frizz-free locks? This is the promise of the Twist Defining Cream from As I Am! Use this styling cream before creating your twists to prevent frizz and keep hair light and supple. It hydrat...

A gentle formula, with natural ingredients, that's what you need for curls in their best shape! As I Am Curl Enhancing Smoothie is perfect for creating your favorite protective styles: twist, twist-out, braid-out or simply ...

As I Am Leave-in Conditioner is a leave-in treatment enriched with coconut oil that hydrates your hair to make it supple and shiny. To be applied after shampooing and conditioner, As I Am Leave-in Conditioner helps to facilit...

Double hydration for hair that’s twice as beautiful! As I Am DoubleButter is a rich moisturizer, to be used daily to restore optimal hydration. Shea butter and cocoa butter combine with sweet almond and coconut oil to create t...

Because our little curly heads deserve adapted products, As I Am has created the Curl Defining Jelly . A jelly that nourishes and moisturizes your little one's hair while defining shiny curls! Without overly highlighting the...

Want a clean, dandruff-free hairstyle? Complete your skincare routine with the Olive & Tea Tree Oil Leave-In Conditioner from As I Am Dry & Itchy! This leave-in treatment for frizzy and curly hair allows you to crea...

Make detangling time easier with As I Am Long & Luxe GroYogurt. This leave-in conditioner is the step before using styling products (such as gels or creams). It acts as a foundation on your hair and provides optimal hyd...